Where do you start when you
want to change things?

How does social change
contribute to sustainability?

How can philanthropy
scale up social change?

What can you do so that
collaboration creates real impact?

This practical guide responds in simple language to some central questions of a complex world.  It is a world that urgently needs to improve its ability to collaborate if it is to successfully address its most urgent problems.

Based on more than 20 years of experience of Avina in Latin America, Sean McKaughan offers a profound look at the way in which social change can contribute to long-term sustainability.

Through the Collaborative Change Process, the author arrives at the concept of CollaborAction, a practical focus that philanthropy, civil society organizations, government and private enterprise can use to increase their impact. The analysis of different examples of social change from Avina´s lived experience provides the necessary context to make this book a practical guide for how it’s done.


Sean McKaughan has more than two decades of experience in the field of sustainable development. Before being invited to chair the board of Fundación Avina in 2013, Sean led its executive team for seven years, first as Operations Director and beginning in 2007 as Executive Director and ex-officio member of the Board.

Sean joined Fundación Avina in 1998 and was one of the principal architects of Avina´s strategy and structure in Brazil where he served as regional operations manager from 2001 to 2006. The book CollaborAction represents a synthesis of the institutional learning he has been a part of over the past twenty years with Avina.

Sean has master’s degrees in Urban Planning and in Latin American Studies, both from the University of Texas at Austin. During his time at Avina he has been an invited speaker at international events and conferences on topics such as inclusive business, combatting deforestation, innovative social networks, and the challenges of sustainability in Latin America and the world. He currently divides his time between Austin and Rio de Janeiro.

“As a picture to accompany this short bio, this photo shows Sean in the middle of the Avina team at a plenary meeting in 2017.  It is Avina’s team who generated the content for this book with their tireless dedication to impact for sustainability.”


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